How does Web 2.0 impact the enterprise?

Web 2.0 tools include unstructured content capture tools like Wikis and Blogs, content distribution tools like RSS Feeds, easy to change user interfaces to help drive personalization, and user-driven application integration services such as Mashups. Web 2.0 tools primarily empower end-users (just like Lotus Notes did in the 90's) to more easily create web-based content, personalized their web experience in terms of content search and delivery and facilitate social networking through more open content sharing.

Enterprise 2.0 is the application of Web 2.0 tools in the corporate or enterprise space. http://en.wikipedia.org/wiki/Enterprise_2.0

Through the appropriate application of Web 2.0 tools in the enterprise, end-user personalization, content acquisition, distribution and collaboration can be empowered. Strategically, there really isn't anything new here. Fundamentally, organizations need to continue to focus on the same thing that Knowledge Management has always focused on; driving real business goals through knowledge sharing, process improvement and relationship management.

Web 2.0 tools should become part of the tools looked at to implement an organization's Knowledge Management strategy and more easily enable it. Application developers should become aware of these new tools, like any others, as they develop new applications. While implementing Web 2.0 tools in the enterprise should not be an end goal unto itself, may be more than anything, Web 2.0 is driving companies to think about, once again, the impact that knowledge sharing and collaboration can have.